Collaborative commerce (C-commerce) describes the selective and project based cooperation between partners along the supply chain. The term Collaborative business (C-business) is often used for Collaborative commerce.1)
<note important>The Gartner Group used the term Collaborative commerce firstly.
“A new model for business applications is unfolding, driven by exploding business demands and opportunities (…) and enabled by Internet, component and integration technologies. The model, which we call Collaborative commerce (C-commerce), achieves dynamic collaboration among employees, business partners and customers throughout a trading community or market. In C-commerce, enterprises harness the full power of the Internet to gain revenue and profit improvement by going beyond rigid supply chain models and simple information sharing.”2)3)</note>
In accordance to the above, C-commerce is seen as an advance tool 4) which combines e-commerce, knowledge management and supply chain management. The partnership will provide an additional value for each participant out of this cooperation, e.g. extension of the company’s knowledge.5) These partnerships should develop long-term cooperations instead of e-commerce which normally is defined by a short-term basis. The participants of such a group must be able to share important information regarding the project or process but must as well be able to protect sensitive information from other participants in the virtual enterprise.6) In contrary to supply chain management which is an integrated attempt along the whole supply chain, C-commerce partnerships are cooperations at interfaces between different partners along the supply chain.7) Therefore, a IT systems which allows a dynamic exchange of data is essential.8)
Each company who decides to participate at any partnership has to meet some requirements within the organization.9)
The result of Collaborative commerce is an improvement of the processes along the supply chain and should lead to a higher customer satisfaction by offering enhance services to the customers which are more and more demanded by the latter. Furthermore, C-commerce provides competitive advantages for the company and its partners by a higher innovation rate, faster time-to-market and reduced inventory stock based on actual customer demand. In summary, C-commerce improves the competitiveness of the enterprise and the partners.
Before successfully installing C-commerce a company has to ensure that all requirements e.g. IT systems, flexibility of organization, knowledge of employees are achieved.
— Ramona Kehm 2012/05/09 13:12