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glossary:r:relative_market_share
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Relative Market Share

Relative Market Share compares the market share of a company against that of the market leader or competitor. Relative Market share can be used to compare your company strenght/influence in the market in relation to the market leader or competitor. This results can be useful for further analysis and strategic adaptions.

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glossary/r/relative_market_share.txt · Last modified: 2012/11/29 13:34 (external edit)