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glossary:o:opt-out
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Opt-out

What ist "Opt-out"?

Express instruction by a customer, or a recipient of a mail, email, or other direct delivery to stop the marketer from sending a merchandise, information, or more messages. It is a type of program that assumes inclusion unless stated otherwise.

See also "Opt-in".

Example for "Opt out":

For example, some book clubs automatically send the 'Book Of The Month' to their members unless they notify the club (within a specified period) not to send it. Responsible online marketers include opt out instructions in their messages or at their sites.

Opt-out is sometimes used to refer to email which assumes inclusion; sometimes having “Yes” automatically checked on a signup form, sometimes by adding your name directly to a list.1)

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  • Bookmark "Opt-out" at Google
  • Bookmark "Opt-out" at Netscape
  • Bookmark "Opt-out" at StumbleUpon
  • Bookmark "Opt-out" at Technorati
  • Bookmark "Opt-out" at Live Bookmarks
  • Bookmark "Opt-out" at Yahoo! Myweb
  • Bookmark "Opt-out" at Facebook
  • Bookmark "Opt-out" at Newsvine
  • Bookmark "Opt-out" at Yahoo! Bookmarks
  • Bookmark "Opt-out" at Twitter
  • Bookmark "Opt-out" at myAOL
  • Bookmark "Opt-out" at Slashdot
  • Bookmark "Opt-out" at Mister Wong
glossary/o/opt-out.txt · Last modified: 2011/09/08 07:00 (external edit)