Email Service Provider (ESP)
An email service provider (ESP) is a company offering email marketing or bulk email services.
Services provided
An ESP will provide services which may include the following features:
Ability to create templates or use of pre-made templates
A subscriber list which is uploaded by the user
A send engine
Updating of the subscriber list
Statistical reviews
Testing templates for compatibility with email applications
Spam testing to gauge the score of the mailing
The ability to send both the html and plain text formats
The ability to customize dynamically the content of emails
— Pia Bihlmaier 2013/05/05 20:47