Customer Relationship

Customer relationship stands for all interactions (sales, services etc.) that a company has with its customers. But this relationship is not on a personal basis or just a one-time happening. It's more a long-term relationship between the company and its customers. In general customer relationship is managed by a CRM system which tries to understand and manage the customer in a better way to strengthen the business relationship.

glossary/c/customer_relationship.txt · Last modified: 2012/12/02 15:10 by sabine Blumenberg
 
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