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glossary:b:banner_campaign [2011/09/13 20:20]
molschimke
glossary:b:banner_campaign [2012/04/19 19:17] (current)
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 ====== Banner Campaign ====== ====== Banner Campaign ======
-FIXME+A banner campaign helps to promote a website on the internet. The advantages of banner campaigns are: 
 +  * the possibility of precise targeting in the audience 
 +  * to get the audience on your site by one click without break of media 
 +  * detailed analyses of ad-impressions and clicks on a real time base 
 + 
 +The classical fullbanner has the size of 468 x 60 Pixel. Because of the high competition,​ new formats are developed continuous. The latest used standards for Switzerland,​ you will find on the website of IAB [[http://​www.iab-switzerland.ch/​wissen-publikationen/​werbemittel-standards/​werbeformate/​]]
glossary/b/banner_campaign.1315938048.txt.gz · Last modified: 2011/09/13 18:20 (external edit)