A banner campaign helps to promote a website on the internet. The advantages of banner campaigns are:

• the possibility of precise targeting in the audience
• to get the audience on your site by one click without break of media
• detailed analyses of ad-impressions and clicks on a real time base

The classical fullbanner has the size of 468 x 60 Pixel. Because of the high competition, new formats are developed continuous. The latest used standards for Switzerland, you will find on the website of IAB http://www.iab-switzerland.ch/wissen-publikationen/werbemittel-standards/werbeformate/