The abbreviation stands for Business to Business. In a context of E-Commerce this model is characterized by a commercial relationship among businesses over an intranet, extranet or internet. A business can be a company or a public institution. Individuals cannot be involved in this contractual relationship.
Business to Business markets are digital platforms that allow companies to do business with each other directly or through a third party.

• Mastering E-Business Infrastructure; Veljko Milutinović; Springer, 2003; page 132
  
• Supply chain management: models, applications, and research directions; Joseph
• Geunes, Panos M. Pardalos, H. Edwin Romeijn; Springer, 2002; page 34
  

B2C

— Christian Reinhold 2011/04/20 10:50