The abbreviation stands for Business to Business.
In a context of E-Commerce this model is characterized by a commercial relationship among businesses over an intranet, extranet or internet.
A business can be a company or a public institution. Individuals cannot be involved in this contractual relationship.
Business to Business markets are digital platforms that allow companies to do business with each other directly or through a third party.
— Christian Reinhold 2011/04/20 10:50