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glossary:a:long_tail
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Long Tail

The Long Term is a retailing strategy which was publicized by Chris Anderson in the Wired magazine in 2004.1) The Strategy is about selling a large number of unique items called niche products. The selling quantity of each is relatively small in area needs, but the worldwide demand is high in the internet business - E-commerce and therefore the cost are because of cost distribution lower. In terms of e-commerce Amazon http://www.amazon.com, Applehttp://www.apple.com/ or Ebayhttp://www.ebay.com are businesses in the digital platform segment which apply this strategy.

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glossary/a/long_tail.txt · Last modified: 2012/05/09 19:21 (external edit)