The Long Term is a retailing strategy which was publicized by Chris Anderson in the Wired magazine in 2004.¹⁾ The Strategy is about selling a large number of unique items called niche products. The selling quantity of each is relatively small in area needs, but the worldwide demand is high in the internet business - E-commerce and therefore the cost are because of cost distribution lower. In terms of e-commerce Amazon http://www.amazon.com, Applehttp://www.apple.com/ or Ebayhttp://www.ebay.com are businesses in the digital platform segment which apply this strategy.