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fundamentals:unique_selling_propositions
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Unique Selling Proposition

The Unique Selling Proposition (USP) is a marketing concept. In 1940 Rosser Reeves established the term USP. In 1961 Reeves gave a specific definition of the concept in his book “Reality in Advertising”:1)

  1. Each advertisement must make a proposition to the consumer.
  2. The proposition must be unique and the competition cannot offer it.
  3. The proposition must be strong enough to pull over new customers.
1)
Reeves, Rosser (1961): Reality in Advertising, New York, pp. 46–48
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  • Bookmark "Unique Selling Proposition" at Netscape
  • Bookmark "Unique Selling Proposition" at StumbleUpon
  • Bookmark "Unique Selling Proposition" at Technorati
  • Bookmark "Unique Selling Proposition" at Live Bookmarks
  • Bookmark "Unique Selling Proposition" at Yahoo! Myweb
  • Bookmark "Unique Selling Proposition" at Facebook
  • Bookmark "Unique Selling Proposition" at Newsvine
  • Bookmark "Unique Selling Proposition" at Yahoo! Bookmarks
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  • Bookmark "Unique Selling Proposition" at myAOL
  • Bookmark "Unique Selling Proposition" at Slashdot
  • Bookmark "Unique Selling Proposition" at Mister Wong
fundamentals/unique_selling_propositions.txt · Last modified: 2012/01/03 07:27 (external edit)