Unique Selling Proposition
The Unique Selling Proposition (USP) is a marketing concept. In 1940 Rosser Reeves established the term USP. In 1961 Reeves gave a specific definition of the concept in his book “Reality in Advertising”:1)
Each advertisement must make a proposition to the consumer.
The proposition must be unique and the competition cannot offer it.
The proposition must be strong enough to pull over new customers.
fundamentals/unique_selling_propositions.txt · Last modified: 2012/01/03 07:27 (external edit)