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fundamentals:market_places:e_distributors
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E-Distribution

icon_edistribution.jpg E-Distribution is a distribution concept which refers to electronic buying and selling of goods and services over a public 1) network without the use of physical media, normally by downloading from the internet straight2) to a consumer's device.

For E-Distribution it is possible to start from a wider and a narrower definition. The first refers to the online ordering in conjunction with the physical delivery of the goods. In the narrower definition, the products ordered online via the Internet that is delivered in digital form. In this case we speak of digital distribution. The term E-Distribution is typically applied to freestanding products; downloadable add-ons for other products are more commonly known as downloadable content. An online service for distribution of application software is usually called application store or app store. The Content of E-Distribution can be books, music, software, games or multimedia content, also. The technological advance of recent years makes it more significant strengths of the Internet for the distribution digital products. The digital distribution offers the possibility of a global market to operate, continuous availability of the products to guarantee the first time and creates a direct access to consumers.3) E-Distribution is emerging as the most important distribution tool in recent times. In fact, it has the potential of altering the very way business is conducted.

Exploiting the web

In the context of Music industry:

An online music store is an online business which sells audio files, usually music, on a per-song and/or subscription basis for download. It is transferred from the internet web server to the individual user's computer hard drive. Distribution programs are being improved to offer more secure on-line transactions, consumer licensing, and anti-piracy measures.

E-Distribution can be optioned by an artist to get their work into the public sphere of interest easily with potentially minimum expense. The result is that consumers get to goods cheaply and easily and increased profits for the artists, as well as increased artistic freedom.It may be differentiated from music streaming services in that the music store offers the actual music file, while streaming services offer partial or full listening without actually owning the source file. However, music stores generally offer partial streaming previews, some even with full length.4)

In the context of electronic book industry:

An eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook from a website to be read from the user's computer or reading device. Although it is not necessary to use a reader application or device in order to read an Ebook, most books can be read as PDF files, they are popular because they enable options similar to those of a paper book - readers can bookmark pages, make notes, highlight passages, and save selected text. In addition to these familiar possibilities, eBook readers also include built-in dictionaries, and alterable font sizes and styles.5)

Advantages of E-Distribution:

  • Purchase request of the buyer immediately and can be fulfilled at any time
  • Producer has direct customer contact
  • Shortages and longer lead times are eliminated
  • Reduced production, storage and distribution costs
  • Niche products with low economic conditions may be discontinued

Disadvantages of E-Distribution:

  • Distribution costs are generally passed directly to the customer
  • Social and interpersonal contacts largely eliminated
  • Illegal reproduction and distribution is currently possible
  • Not all customers have access to the communication system
  • search, decision-making and buying behavior to be registered and marked for targeted promotions

Other Key words for E-Distribution are:

E-commerce, Online distribution, digital distribution, electronic software distribution (ESD)

Johannes Matheis 2012/01/23 20:26

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fundamentals/market_places/e_distributors.txt · Last modified: 2012/05/08 08:17 (external edit)