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List of Exercises

Legal: Core Issues

Legal: Intellectual Property

When dealing with ethics in a B2B company and B2C clients there is a major degree of trust and responsibility that is imparted to a person or group that maintains the corporate Web site. It is very important from both an ethical values based ebusiness and legal B2B and B2C perspective to make sure that the written words, pictures, videos, and what is being portrayed about a company are factual. Issues can quickly arise involving ethics in marketing and truth in advertising laws that can be devastating for a company’s brand image or very expensive to deal with from a legal standpoint. It can not be overstated, there absolutely needs to be a complete understanding of a business for Internet marketing issues and advertising purposes, and be aware of potential pitfall areas for revealing of intellectual property and trade secrets through information and articles published online. All items published online are likely to become public knowledge very quickly. For that reason alone, think carefully before hitting the publish button.

Intellectual property (IP)

Legal: Email Correspondence

Email correspondence should be private and confidential, and should remain that way unless permission is given to publish something online. While certain individuals might not see any harm quoting something from an email received, and publishing it on the Web, it is always advisable to get a person’s consent prior to publishing anything online. While the person might wish to give consent to the request, they however might not realize the full implications of what happens to online privacy when the quote is attributed to the person that made the statement. Unforeseen issues can certainly arise, or impact a person’s brand image directly or indirectly through other comments or the text being picked up in the search engine results and then copied by others. Therefore, it would be wise to consider the request for a quote very carefully before even asking for the person’s approval. Additionally, consider using only the first name and last name initial, or even their initials only. This way, their name is not directly linked to a comment online.

email_correspondence

Ethical Issues for e-Business and Challenges For Implementing e-Commerce

There are many legal and web site regulatory issues involved when it comes to e-Business websites.

Electronic copyright, e-commerce, credit/cash policies, international trade, tariffs, privacy, digital media offers, and security are just a few of the items to be considered. See: Business ethics manual procedures & standards for ethics compliance in e-business from: Center for Virtual Organization and Commerce @ LSU, “Business-to-Business Ecommerce, Supply Chain Management”

Specific Key Performance Indicators

E-tailing Business Models

Describe one of the following e-tailing business models:

B2B Marketplaces

Describe one of the following B2B market places:

Private Industrial Networks

Describe private industrial networks. You should cover the following topics:

  • What are private industrial networks?
  • Characteristics of private industrial networks
  • Private industrial networks and collaborative commerce
  • Implementation Barriers
  • Industry-wide private industrial networks
  • The long-term dynamics of private industrial networks

Private Industrial Networks

Digital Accumulating Balance Payment Systems

Describe digital accumulating balance payment systems as a form of electronic payment.

digital_accumulating_balance_payment_systems

Digital Checking Payment Systems

Describe digital checking payment systems as a form of electronic payment.

Digital Checking Payment Systems

Digital Payment Systems and the Wireless Web

Describe wireless digital payment systems as a form of electronic payment.

digital_payment_systems_and_the_wireless_web

Protection Against Online Fraud

Describe protection against online fraud and general risk management options of ecommerce providers.

Online Fraud Protection

Objectives of Web Controlling

Provide a overview on the objectives of web controlling.

Web Controlling Objectives

Customer Relationship Management

Components of a CRM System

Traditional Marketing Metrics

Primary Customer-Based Metrics

Customer Value Metrics

Strategic Customer-Based Value Metrics

Types of CRM Databases

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contribute/wishlist/steinbeis/exercises.txt · Last modified: 2012/10/22 19:01 (external edit)